Built by an operator who got tired of watching good leads die.
Furlan Systems exists because the gap between “generated a lead” and “sat down with a customer” is where almost every local business loses money. We closed that gap with AI, then productized it.
The founder story
Diego Furlan started out running paid campaigns for contractors and kept hitting the same wall: the ads worked. Leads arrived. And then they sat — in an inbox, in a missed call, in a "we'll get back to you Monday" that never happened.
The math was brutal and consistent. A lead contacted in under a minute booked at several times the rate of one contacted an hour later. Crews were busy on rooftops, office staff were on other calls, and every evening's leads went cold overnight.
So the agency stopped selling leads and started selling appointments. We built an AI assistant that answers instantly, qualifies the way a good office manager would, and writes the appointment straight into the calendar. Then we wired it to the ad platforms our clients' buyers actually use — including ChatGPT, before most agencies had noticed it was an ad channel at all.
Today Furlan Systems runs that one system, well, for a deliberately small roster of contractors and local service businesses.
How we work, in five sentences
Appointments are the only metric
Impressions, clicks and CTR are diagnostics. Booked, qualified appointments are the scoreboard.
We carry the risk
If we don't hit the number, we keep working for free. That keeps our incentives welded to yours.
Speed beats polish
Live in seven days, iterating weekly, beats a beautiful strategy deck delivered in six.
You own everything
Ad accounts, creative, phone numbers, transcripts and calendar data are yours from day one.
Small roster on purpose
We cap active accounts so nobody's campaign becomes someone else's spare-time project.
Straight answers
If a channel isn't working for your business, we'll tell you and cut it — not quietly spend the budget.
We run our own playbook.
Every strategy call on our calendar was booked by the exact system we sell: ads across ChatGPT, Google, Meta and LinkedIn, an AI assistant that answers in seconds, and a calendar that fills itself. If it didn't work, we wouldn't have clients to point at.
Furlan AI Assistant
Calling new lead · 00:07
"Hi Marcus — this is Ava with Summit Roofing Co.. You just asked about a roof inspection?"
"Yeah, I've got a leak over the garage."
"Got it. I can get an inspector out Thursday at 10am or Friday at 2pm — which works?"
30 booked appointments in 90 days — or we work the next 60 free.
We build the ads, the AI that answers within seconds, and the booking flow that fills your calendar. You show up and close. If we miss, we keep working at no charge until we hit it.