Marketing & Creative Agencies

Predictable discovery calls for retainer-sized accounts.

Stop relying on referrals. We book qualified discovery calls with founders and marketing leaders who fit your niche and budget.

Typical deal size

$5k–$50k / month retainer

Sales cycle

14–45 days

Where we focus

4 core use cases

Where outbound moves the needle

The plays we run inside marketing & creative agencies.

  • Founders and CMOs in your vertical
  • Retainer prospects above your minimum
  • Strategic accounts you can't reach via inbound
  • Reactivating past clients

What teams in this space actually struggle with

Honest assessment of the pipeline problems we hear every week.

  • Referral pipeline is unpredictable and shrinks the moment client work spikes
  • Discovery calls with the wrong budget waste senior strategist time
  • Inbound content takes 6–12 months to compound and partners want results sooner
  • Founders end up doing biz dev between client calls and burning out

Who we get you in front of

Buyer personas we target inside qualified accounts.

Founders / CEOs of $5M–$100M companies
CMOs, VPs of Marketing, Heads of Brand
Heads of Growth / Demand Generation
Heads of Ecommerce (DTC retainers)

How we build the list

Targeting is half the job. Here is the sourcing logic.

Vertical-first sourcing: pick 2–3 niches you've already won in, build named-account lists with revenue, headcount, and ad-spend signals (SimilarWeb, Meta Ad Library, LinkedIn ad activity). We exclude accounts already running your service in-house at scale.

The openers that work here

Angles tested in production — not generic 'just checking in' scripts.

  • Specific work you've done for a recognizable peer in their vertical
  • A concrete observation about their current marketing (an ad, a landing page, a missing channel)
  • POV pitch — a strong, opinionated take on what they should do differently

Our qualification bar

What has to be true before a meeting hits your AE's calendar.

  • Budget at or above your retainer minimum
  • In-house team that won't block external work
  • Decision-maker on the call, not just a coordinator
  • Real timeline — they're hiring an agency, not 'exploring'

Objections we handle on the call

Real pushback from buyers and how our SDRs respond.

"We have an in-house team."

Position as a force-multiplier on a specific channel, not a replacement. Offer a small paid trial scope.

"We're happy with our current agency."

Ask what they wish their agency did better and book a 'second opinion' call timed to their contract review.

"Budget is tight this quarter."

Switch the conversation to ROI math and pilot scopes — agencies that lead with revenue get budget unlocked.

Services we run for this industry

The exact mix we typically deploy.

Cold calling to named accounts
LinkedIn outbound for founders & CMOs
Past-client and lost-deal reactivation
ChatGPT Ads for warm-up before outreach

What good looks like

Benchmarks from pods we run in this vertical. Yours will vary.

  • 6–12 qualified discovery calls / month per pod
  • 30–45% of discovery calls converting to proposals when fit-gating is tight
  • 1 closed retainer per 8–14 discovery calls (varies by niche)

Ready to fill your pipeline in marketing & creative agencies?

Book a free strategy call. We'll review your offer, ICP, and whether outbound makes sense for your business.

Book a Free Strategy Call