IT Services & MSPs

Build a real outbound channel beyond word-of-mouth.

We target IT directors, CTOs, and operations leads in companies that match your sweet spot for managed services, security, or cloud projects.

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Typical deal size

$2k–$25k MRR / $30k–$250k projects

Sales cycle

30–90 days

Where we focus

4 core use cases

Where outbound moves the needle

The plays we run inside it services & msps.

MSP and managed security services
Cloud migration and infrastructure
Compliance and audit services
Vertical IT specialists

What teams in this space actually struggle with

Honest assessment of the pipeline problems we hear every week.

Growth depends entirely on referrals and slow geographic word-of-mouth
QBRs eat technical bench time that should be on biz dev
Differentiating from every other 'we do managed IT and security' shop is hard
Compliance windows (SOC 2, HIPAA, PCI) drive buying — easy to miss the trigger

Who we get you in front of

Buyer personas we target inside qualified accounts.

IT Directors, VPs of IT, CIOs

CTOs at non-tech companies

Heads of Security, CISOs

COOs and Office Managers (for SMB MSP work)

How we build the list

Targeting is half the job. Here is the sourcing logic.

Industry verticals first (legal, healthcare, financial services, manufacturing), then size (25–500 employees for MSP, 250–5000 for MSSP/cloud). Pull from compliance directories, association memberships, and tech-spend signals. Trigger events: M&A, breach disclosures, new compliance requirements.

The openers that work here

Angles tested in production — not generic 'just checking in' scripts.

Specific compliance or security pain on their horizon (renewal, audit, framework)
Concrete observation about their stack (M365 vs. Google, on-prem vs. cloud, EDR gaps)
Vertical fluency — speak the language of legal IT, healthcare IT, etc.

Our qualification bar

What has to be true before a meeting hits your AE's calendar.

Renewal date within 6 months, or a current active pain
Authority over IT/security spend
In your geographic or service coverage
Size matches your delivery model

Objections we handle on the call

Real pushback from buyers and how our SDRs respond.

"We have internal IT."

Position as co-managed — augment, don't replace. Lead with the workloads internal teams burn out on (security ops, patch management, 24/7 monitoring).

"We're locked into a contract."

Capture the renewal date and start the relationship 4–6 months out with a benchmark assessment.

"Just send pricing."

Pricing without scope is meaningless — book a 20-minute scoping call to size it properly.