Commercial Real Estate

Direct lines to tenants, landlords, and investment decision-makers.

Targeted calling into companies leasing, expanding, or relocating — and into property owners and operators in your submarket.

Typical deal size

$50k–$2M+ commissions

Sales cycle

90–365 days (lease/sale-anchored)

Where we focus

4 core use cases

Where outbound moves the needle

The plays we run inside commercial real estate.

  • Tenant rep brokerage
  • Investment sales prospecting
  • Property management new business
  • CRE tech and services

What teams in this space actually struggle with

Honest assessment of the pipeline problems we hear every week.

  • Lease expirations are the buying window — and they're spread across years
  • Owners and tenants get bombarded by every broker in the submarket
  • Junior reps burn out cold calling without a system or list discipline
  • Market shifts (return-to-office, rate moves) change the pitch quarterly

Who we get you in front of

Buyer personas we target inside qualified accounts.

Office Managers, COOs, CFOs (tenant rep)
Property owners and asset managers
Private investors / family offices (investment sales)
CEOs and Founders of growing companies (expansion plays)

How we build the list

Targeting is half the job. Here is the sourcing logic.

Submarket-by-submarket account lists pulled from CoStar, Reonomy, and county records. Lease-expiration capture is the long game; we layer in growth signals (headcount, funding, new entity filings) for expansion plays.

The openers that work here

Angles tested in production — not generic 'just checking in' scripts.

  • Lease expiration capture — short, professional, every 12–18 months
  • Market intel angle — 'Here's what's trading in your submarket'
  • Trigger reach-outs on headcount growth or office posts

Our qualification bar

What has to be true before a meeting hits your AE's calendar.

  • Confirmed lease expiration or active expansion plan
  • Decision-maker on real estate (not just a coordinator)
  • Right submarket and size
  • Open to a tour or market briefing, not just info

Objections we handle on the call

Real pushback from buyers and how our SDRs respond.

"We work with another broker."

Acknowledge it and ask to be the second opinion at lease expiration — most tenants run a bake-off.

"We're not moving."

Lease renewal IS a transaction — most reps leave money on the table by not negotiating the renewal hard.

"Send comps."

Send curated comps tied to their building and follow up with a 15-minute market briefing.

Services we run for this industry

The exact mix we typically deploy.

Submarket cold calling programs
Lease-expiration capture and CRM hygiene
Owner / investor outreach for principal sales
LinkedIn outbound to growing companies (expansion plays)

What good looks like

Benchmarks from pods we run in this vertical. Yours will vary.

  • 30–60 captured lease expirations / month per pod
  • 6–12 tour-stage conversations / month
  • Pipeline takes 6–18 months to mature — compounds heavily in Year 2

Ready to fill your pipeline in commercial real estate?

Book a free strategy call. We'll review your offer, ICP, and whether outbound makes sense for your business.

Book a Free Strategy Call