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Furlan Systems

Aligned incentives, not another marketing invoice.

Traditional agencies get paid whether or not a customer is ever sold. A performance partnership only works if customers are acquired, closed and fulfilled. That changes what gets built and how decisions are made.

Quick Answer

In a Furlan Systems performance partnership, we deploy the capital and operate acquisition, follow-up, sales and closing. The operating partner provides capacity, fulfillment, customer experience, payment collection, licensing and insurance. Terms are specific to the trade and territory and are documented before launch.

Model Comparison

How this differs from hiring an agency

Performance Partnership

Furlan Systems carries acquisition risk

  • We fund the ad spend
  • We staff the sales operation
  • We own response speed
  • Sold customers, not raw leads
  • Shared reporting on outcomes
  • Compensation tied to performance
  • Limited partners per market
  • Capacity-aware spend

Traditional Agency

You carry the risk and the work

  • You fund the ad spend
  • You chase every lead
  • You staff the phones
  • Leads delivered as-is
  • Reporting on impressions and clicks
  • Retainer regardless of outcome
  • Competitors as clients
  • Volume without capacity checks

Qualification

Why we are selective about partners

Funded acquisition amplifies whatever already exists. Strong operations become more profitable. Weak operations become expensive very quickly.

What we evaluate

  • Proven service delivery
  • Existing customer demand
  • Good reputation
  • Strong fulfillment
  • Available capacity
  • Healthy unit economics
  • Reliable scheduling
  • Accurate revenue reporting
  • Ability to handle additional customers
We do not require a specific company size. We do require that the work gets done well and reported accurately.

Structure

How a partnership is built

  1. 01

    Fit review

    Trade, market, capacity, reputation and current operations are reviewed against what funded acquisition requires.

  2. 02

    Economics review

    Ticket size, margin, close rate and service cost are examined to confirm acquisition can be funded sustainably.

  3. 03

    Territory assignment

    Coverage is defined by market and trade so partners are not bidding against each other on our own spend.

  4. 04

    Terms and standards

    Commercial structure, response expectations, service standards and reporting requirements are documented.

  5. 05

    Build and launch

    Offers, pages, tracking, CRM, follow-up and sales scripts are built for the territory, then spend goes live.

  6. 06

    Ongoing review

    Acquisition cost, close rate, schedule adherence and completed revenue are reviewed together on a fixed cadence.

FAQ

Partnership questions

See the operating lifecycleCheck territory availability

Apply for a territory review.

Tell us your market, trades and capacity. If the economics and the fit work, we structure the partnership and fund the acquisition system.

Apply to Become an Operating PartnerContact us first

For qualified service businesses and territories. Partnership structure varies.