Infrastructure
Spend Tied to Revenue, Not Impressions
Campaign-level accounting of acquired customers, completed jobs and collected dollars.
Quick Answer
Revenue attribution connects advertising spend to the customers it actually produced and the money that was actually collected. It is what makes performance-based customer acquisition possible to operate honestly.
From spend to collected dollars
Each opportunity carries its source, so campaign spend can be compared against closed and collected revenue rather than lead counts.
Cost per customer, not cost per lead
The number that matters is what it costs to acquire a paying customer, and whether that number fits the partner's margins.
Requires accurate partner reporting
Completed and collected jobs must be reported accurately. That reporting obligation is a condition of every performance partnership.
What this includes
- Source stored at opportunity creation
- Closed and collected revenue reconciliation
- Customer acquisition cost by campaign
- Reinvestment decisions based on margin
Who operates it
Furlan Systems funds and operates this system. Operating partners are not asked to manage it — they provide capacity, fulfillment and customer experience once a customer has been closed.
This is one stage of a funded system.
Furlan Systems supplies capital, acquisition, technology, follow-up, sales and closing. You supply capacity, operations, fulfillment and customer experience.
For qualified service businesses and territories. Partnership structure varies.