We Build the Pipeline. Your Team Builds the Roof.
Furlan Systems develops the offer, deploys advertising capital, works inbound roofing inquiries and books qualified inspections and sold jobs for your production team.
Quick Answer
High ticket, long consideration windows, insurance complexity and a sale that requires real follow-up.
Buying Behavior
How roofing companies customers decide
Roofing demand splits into two very different buyers. Storm and leak buyers act inside days and want someone on the roof now. Replacement buyers know the roof is aging and may take weeks or months, gathering two or three quotes and often a financing conversation. Both require follow-up discipline that most roofing companies cannot sustain during production season.
Customer Journey
From first search to scheduled job
- 01
Awareness of a problem
- 02
Research and shortlist
- 03
Inspection request
- 04
Proposal and financing
- 05
Production
- Awareness of a problem
- A leak, a storm, missing shingles, or an insurance notice.
- Research and shortlist
- Ads, search, neighbors and reviews are compared.
- Inspection request
- The customer wants an assessment before a number.
- Proposal and financing
- Scope, materials, warranty and payment options are weighed.
- Production
- Your crew schedules materials, dumpsters and installation.
Our Approach
What Furlan Systems operates for this trade
- Separate campaigns for repair, replacement and storm-response intent
- Inspection-first offers rather than blind price promises
- Long-cycle nurture for replacement buyers who are months out
- Financing options surfaced early where you offer them
Speed to Contact
For leak and storm inquiries, the first company to answer usually gets on the roof. For replacement inquiries, speed matters less than persistence — the win comes from being the company still following up in week six when the homeowner finally decides.
Qualification
What we confirm before a job reaches you
- Homeowner or authorized decision maker
- Property inside your service and crew radius
- Roof type and pitch within your capabilities
- Repair versus full replacement scope
- Insurance claim involvement and claim stage
- Timeline and financing needs
Sales Process
We qualify the inquiry, set the inspection with your estimator, and keep the opportunity moving after the proposal is delivered. Depending on the partnership, our team handles proposal follow-up, objection handling and closing so proposals do not sit untouched.
Fulfillment Handoff
Sold jobs are handed to your production team with scope, materials notes and any insurance documentation captured. You order materials, schedule crews, complete the installation and report the collected contract value.
Common Problems
What usually breaks without a system
- Proposals sent and never followed up during busy season
- Storm chasers driving up costs and eroding trust in the market
- Estimators driving to unqualified inspections
- Insurance-claim opportunities stalling with no one managing the process
- Winter revenue collapse with no pipeline built in advance
FAQ
Roofing Companies questions
Funded acquisition for roofing companies.
We deploy the capital, run the advertising, answer instantly, qualify and close. You deliver the work with the capacity you already have.
For qualified service businesses and territories. Partnership structure varies.