Acquisition
Google Ads for Buyers Already in Motion
Capturing active, high-intent demand where the decision is already being made.
Quick Answer
Google advertising captures demand that already exists. Furlan Systems uses it where buyers actively search — urgent repairs, storm damage, pest problems, lockouts and comparison shopping — and competes on response quality rather than bid alone.
Intent is expensive, so conversion has to be excellent
High-intent clicks cost more, which means a mediocre answer rate destroys the economics. The advantage comes from what happens in the first minute after the call or form.
Query structure matters more than budget
Emergency, brand, service and comparison queries behave differently and are treated as separate economies inside the account.
Calls are the primary conversion
For most service categories the money is in calls. Call handling, routing and recording are part of the campaign, not a separate department.
What this includes
- Search and Local Services coverage where applicable
- Query-level economics
- Live call answering
- Attribution back to closed jobs
Who operates it
Furlan Systems funds and operates this system. Operating partners are not asked to manage it — they provide capacity, fulfillment and customer experience once a customer has been closed.
This is one stage of a funded system.
Furlan Systems supplies capital, acquisition, technology, follow-up, sales and closing. You supply capacity, operations, fulfillment and customer experience.
For qualified service businesses and territories. Partnership structure varies.