Acquisition
Customer Acquisition, Operated End to End
The complete engine: demand creation, response, qualification, sales and attribution operated by Furlan Systems.
Quick Answer
Customer acquisition at Furlan Systems means owning every step between advertising spend and a closed customer. We develop the offer, run the advertising, capture and answer inquiries, qualify them, sell, and hand closed customers to the operating partner for fulfillment.
This is the product, not a service line
Everything else on this page list — advertising, funnels, follow-up, closing — is a component. The product is customer acquisition. A partner is not buying media management or software seats; they are receiving customers who have already agreed to buy.
Where an agency stops and we continue
A media buyer optimizes cost per lead. That metric can improve while revenue falls. We optimize the cost of an acquired, collected customer, which means the sales conversation has to be inside the same system as the ad account.
One pipeline, one owner
Demand, response, qualification and closing sit in a single pipeline that Furlan Systems operates. Nothing is thrown over a wall, so no opportunity waits on someone else's inbox.
What this includes
- Offer and positioning built before any spend
- Advertising funded and operated by Furlan Systems in qualified partnerships
- Inquiries answered in seconds
- Sales conversations handled by our team
- Closed customers handed to the operating partner
Who operates it
Furlan Systems funds and operates this system. Operating partners are not asked to manage it — they provide capacity, fulfillment and customer experience once a customer has been closed.
This is one stage of a funded system.
Furlan Systems supplies capital, acquisition, technology, follow-up, sales and closing. You supply capacity, operations, fulfillment and customer experience.
For qualified service businesses and territories. Partnership structure varies.