Acquisition
Advertising Built to Produce Customers
Campaign strategy, creative and budget deployment across paid channels — funded by Furlan Systems in selected partnerships.
Quick Answer
Furlan Systems plans, funds and operates paid advertising for its operating partners. Channel mix, creative and budget are chosen based on how customers actually buy the service, and performance is judged on closed revenue rather than clicks or cost per lead.
Channel follows buying behavior
Emergency services live where intent is already searching. Considered, high-ticket services often need to be created through paid social. The channel decision comes out of the market review, not out of habit.
Creative is tested against sales outcomes
Creative is judged on the quality of the conversations it produces. A cheaper click that produces unqualified callers is a worse result than a more expensive one that closes.
Who funds the spend
In selected performance partnerships, Furlan Systems funds the advertising rather than asking the operating partner to carry the full risk. Terms vary by territory, industry, economics and partnership structure.
What this includes
- Meta and Google as primary channels
- Creative production and testing cadence
- Budget allocated toward proven closers
- Spend reconciled against collected revenue
Who operates it
Furlan Systems funds and operates this system. Operating partners are not asked to manage it — they provide capacity, fulfillment and customer experience once a customer has been closed.
This is one stage of a funded system.
Furlan Systems supplies capital, acquisition, technology, follow-up, sales and closing. You supply capacity, operations, fulfillment and customer experience.
For qualified service businesses and territories. Partnership structure varies.