Performance Partnerships
How revenue-aligned acquisition partnerships work.
Performance Partnerships
What Is Performance-Based Customer Acquisition?
Performance-based customer acquisition is an arrangement where the acquisition partner's compensation is tied to results produced — customers acquired or revenue collected — rather than to a flat monthly fee. In some structures the acquisition partner also funds the advertising, taking on part of the risk.
6 min read
Performance Partnerships
How Revenue-Share Customer Acquisition Works
In a revenue-share acquisition partnership, one party funds and operates demand generation and sales while the other fulfills the work, and compensation is calculated from revenue that was actually completed and collected. The mechanics depend on accurate attribution and a shared definition of what counts.
7 min read
Performance Partnerships
How Performance Partnerships Align Incentives
A performance partnership aligns incentives by tying the acquisition partner's compensation to revenue that was actually produced and collected. When one party is paid regardless of outcome, effort drifts toward reporting; when compensation depends on revenue, effort concentrates on closing.
5 min read
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Furlan Systems funds and runs acquisition and sales for qualified service businesses. Apply for a territory review to see if your market is open.
For qualified service businesses and territories. Partnership structure varies.