Sales
The Cheapest Customers Are Already in the Database
Past inquiries and past customers re-engaged with a current offer.
Quick Answer
Reactivation works the list a business already owns: unsold estimates, aged inquiries and past customers. It typically produces revenue at a lower acquisition cost than cold advertising because trust and contact data already exist.
Unsold estimates are the first place to look
Most service businesses have hundreds of quotes that were never followed up past the second attempt. Many of those buyers still have the problem.
Recurring and seasonal cycles
Maintenance, seasonal service and repeat-cycle work can be scheduled proactively instead of waiting for the customer to remember.
Reactivation is a campaign, not a blast
Segmented by service, recency and reason lost, with an offer that fits each segment.
What this includes
- Unsold estimate recovery
- Past-customer campaigns
- Seasonal re-engagement
- Segmented offers
Who operates it
Furlan Systems funds and operates this system. Operating partners are not asked to manage it — they provide capacity, fulfillment and customer experience once a customer has been closed.
This is one stage of a funded system.
Furlan Systems supplies capital, acquisition, technology, follow-up, sales and closing. You supply capacity, operations, fulfillment and customer experience.
For qualified service businesses and territories. Partnership structure varies.