Speed to lead: why 60 seconds decides the job
Contractors lose more revenue to slow follow-up than to bad targeting. Here is the math on the first minute after a lead comes in.
August 12, 2026 · 6 min readRead
Blog
Playbooks from the accounts we run
Short, specific write-ups on paid acquisition and AI appointment booking for contractors and local service businesses. No theory we haven't shipped.
Advertising inside ChatGPT: the first-mover window
AI assistants are becoming the front door to local service search. What placement looks like today, and how to be the recommended answer.
July 29, 2026 · 7 min readRead
Stop optimizing cost per lead. Optimize cost per appointment.
Cheap leads are easy to buy and easy to waste. The only number that maps to revenue is what a booked, qualified appointment costs you.
July 8, 2026 · 5 min readRead
Google Ads for emergency home services: a hygiene checklist
Negative keywords, call-only structures and LSA overlap are where most local search budgets quietly leak.
June 20, 2026 · 6 min readRead
Meta lead ads that filter instead of flood
Instant forms are cheap to fill out, which is exactly the problem. Here is how to make the form do qualification work.
June 2, 2026 · 5 min readRead
What an AI follow-up call should actually say
The assistant is not a robocall. A booking-first script does four things in under two minutes.
May 14, 2026 · 6 min readRead
The Furlan Guarantee
30 booked appointments in 90 days — or we work the next 60 free.
We build the ads, the AI that answers within seconds, and the booking flow that fills your calendar. You show up and close. If we miss, we keep working at no charge until we hit it.