Skip to content
Furlan Systems

Paid advertising

Facebook and Instagram campaigns that produce contactable leads

Search captures people already looking. Meta reaches the much larger group who would buy if reminded. The difference is that Meta leads need fast follow-up — so we wire them straight into your CRM.
  • Lead forms and click-to-call creative
  • Local audience targeting and retargeting
  • Leads delivered into the CRM instantly
  • Management fee separate from ad budget
Start this serviceBook a Strategy Call
Lead inbox — illustrative demo
  • DW

    Derek Wallis

    Water heater, no hot water

    Local Service Ads
    2m
  • MA

    Maria Alvarez

    Quote for repipe

    Website form
    18m
  • RT

    Ray Tolliver

    Asked for Thursday

    Missed call text-back
    1h
  • SK

    Sandra Keye

    AC tune-up promo

    Meta lead form
    3h
Illustrative example — not real customer data

What's included

What management covers

  • Campaign strategy by objective: leads, calls or traffic
  • Ad creative production — static, carousel and short video cuts
  • Copy written per audience and placement
  • Local audience targeting with radius and interest layering
  • Instant lead forms with qualifying questions
  • Click-to-call campaigns for urgent service categories
  • Website retargeting where the pixel and your consent setup allow it
  • Lead handoff into your CRM so follow-up starts within minutes
  • Monthly reporting on spend, leads and cost per lead

Speed decides the result

A Meta lead form takes two taps, which means the person was interested but not committed. Contacted in five minutes, they book. Contacted the next day, they have forgotten. Pairing these campaigns with CRM automation or an AI agent is the difference between a lead list and a calendar.

Setup, management and budget

A one-time setup fee covers pixel, account and campaign construction. Management is recurring. Ad budget is paid by you directly to Meta — around $600 per month is a reasonable starting point for a local service business, and it is never bundled into our fee.

How it works

A clear path from kickoff to reporting

Every engagement follows the same rhythm so you always know what happens next.

  1. 1

    Account and pixel

    Business Manager, ad account, pixel and conversion events.

  2. 2

    Creative

    Offers, images or video and copy built per audience.

  3. 3

    Launch

    Campaigns live with lead routing tested end to end.

  4. 4

    Optimise

    Creative refresh, audience tuning and monthly reporting.

Pricing

Straightforward terms, no surprise line items

Management fee plus a one-time setup fee. Ad budget is paid directly to Meta and is not included.

Meta Ads Management — Monthly

$399per month

Plus a one-time $499 setup fee.

$499 one-time setup covers pixel, audiences, lead forms and first campaign build.

Continue to orderAsk a question first

Included every term

  • Creative production and ad copy
  • Audience targeting and exclusions
  • Instant lead forms and click-to-call
  • Retargeting where the platform supports it
  • Lead handoff into your CRM
  • Monthly reporting

Not included

  • • Meta ad spend, paid directly to Meta. A $600 monthly budget is a common starting point.

Before we start

What we need from you

These are the access items and decisions that keep the launch on schedule.

  • A Facebook Page and Meta Business Manager access
  • An ad account in your business name with a payment method
  • Logo, brand assets and any usable photos or footage
  • A destination: CRM, landing page or an answered phone line

Honest scope

This website describes the service. The advertising, listing, telephony and AI platforms involved are operated by their own providers and are configured per account.

FAQ

Questions people ask before signing up

Let's map the fastest path to more booked work.

A 30-minute call: what you sell, where leads come from today, and which two or three moves matter most this quarter.

Book a Strategy CallSend a Message