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Furlan Systems

Industry

Dispensary marketing where the big ad platforms say no

Google and Meta restrict paid advertising for this category, which removes the two channels most local businesses lean on. What remains still works — local search, geo-targeted display, owned messaging and a site that converts — and it has less competition on it.
  • Local search and map visibility
  • Geo-fenced display and CTV
  • Owned SMS and email to opted-in customers
  • Menu-connected website work
Request a scoped planTalk it through
Search results — sample layout
plumber near me

  • Sample Plumbing Co.

    4.9 · 212 reviews · Open now

    Your listing
    CallDirectionsWebsite

  • Example Drain Experts

    4.6 · 88 reviews · Closes 6 PM

    CallDirectionsWebsite

  • Demo Pipeworks

    4.4 · 51 reviews · Open now

    CallDirectionsWebsite
Illustrative example — not real customer data

Read this before anything else

Cannabis marketing rules differ by state, by municipality and by advertising platform, and they change. We are a marketing company, not a compliance advisor or a law firm, and nothing here is legal advice. Every campaign we build is reviewed against the rules your own licensing counsel confirms apply to you. Where a channel is not available to your licence type or location, we say so rather than run it and hope.

Channels

What is generally available, and what usually is not

Availability depends on your jurisdiction and each platform's current policy. Treat this as a starting map, confirmed case by case.

Usually workable

  • Google Business Profile management and local map visibility
  • Organic local SEO and directory consistency
  • Geo-fenced mobile display and CTV through cannabis-friendly networks
  • Cannabis-specific ad and menu networks
  • SMS and email to customers who opted in with age verification
  • Loyalty programs and in-store signage
  • Website, menu integration and conversion work
  • Review generation and response

Usually restricted or unavailable

  • Google Search and Display paid advertising for the category
  • Meta paid advertising for the category
  • Some mainstream programmatic inventory
  • Any claim about health outcomes or medical benefit
  • Audiences that cannot be age-gated to the legal threshold

Geo-fencing

Reach people near the store, not the whole state

Draw the boundary around your trade area, competitor locations where the rules permit, and the events and venues your customers pass through. Delivery is restricted to age-appropriate inventory.

  • Boundaries drawn around real trade areas, not a lazy radius
  • Age-gated inventory only
  • Creative reviewed against your state's content rules before launch
  • Reporting on impressions, reach and store-visit signals where available
Zone plan — schematic, not a real map
Zone A · competitor clusterZone B · target neighbourhoodZone C · event venue

Zones are planned with a margin; precision varies by device signal and platform.

Illustrative schematic — not a live campaign map

Process

How an engagement starts

  1. 1

    Eligibility review

    Licence type, jurisdiction and which channels are actually open to you.

  2. 2

    Channel plan

    A written plan naming each channel, its cost and its restriction risk.

  3. 3

    Build

    Profile, site, geo-fencing and messaging set up with creative pre-reviewed.

  4. 4

    Operate

    Monthly reporting, creative refresh and re-checks when a platform changes policy.

Packages

Dispensary package pricing

These amounts were recorded from the published source on the observed date. Billing period descriptions conflicted between sources, so the term shown on each card is provisional and confirmed in writing before anything starts.

Starter

$1,399

1,000 impressions per month

Request this package

200k

$5,000

200,000 impressions per month

A reference alternative advertised $416.66/mo. The impression period was stated at checkout but omitted on the service page.

Request this package

400k

$10,000

400,000 impressions per month

A reference alternative advertised $833.33/mo.

Request this package

600k

$15,000

600,000 impressions per month

A reference alternative advertised $1,250/mo.

Request this package

Ad spend is separate

Package amounts cover management. Media cost on geo-fencing, CTV and any cannabis network is additional and is paid to the platform, not to us.

Get started

Tell us your licence type and market

We will come back with which channels are open to you, what each costs, and what we would not recommend spending on.

  • An eligibility read on each channel for your state
  • A review of your current listings and menu visibility
  • A clear first step with pricing before anything starts

We only collect what we need to reply. See our privacy policy.

FAQ

Dispensary questions

Find out what is actually available to you

A short call on licence type, location and the channels worth your budget.

Book a callSend details