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Furlan Systems

Paid advertising

Local Service Ads, managed from eligibility to lead review

LSAs sit above the map pack and charge per lead rather than per click. Getting in requires licence and insurance checks; staying efficient requires someone watching budget, service areas and lead quality every week.
  • Eligibility review before you commit
  • Verification and document support
  • Weekly budget and service-area tuning
  • Assistance disputing clearly invalid leads
Lead inbox — illustrative demo
  • DW

    Derek Wallis

    Water heater, no hot water

    Local Service Ads
    2m
  • MA

    Maria Alvarez

    Quote for repipe

    Website form
    18m
  • RT

    Ray Tolliver

    Asked for Thursday

    Missed call text-back
    1h
  • SK

    Sandra Keye

    AC tune-up promo

    Meta lead form
    3h
Illustrative example — not real customer data

What's included

What management covers

  • Eligibility review against Google's category and licensing requirements
  • Support gathering licence, insurance and background-check documents
  • Profile build: services, service areas, hours and business details
  • Weekly budget monitoring and pacing adjustments
  • Service-area refinement based on which zones actually convert
  • Review of charged leads, and assistance submitting disputes where supported
  • Monthly reporting on leads, cost per lead and booked outcomes you report back

Our fee and Google's lead charges are separate

You pay Google directly for the leads it delivers, on its own billing. Our management fee is a separate charge for the work above. Anyone presenting the two as one number is obscuring what you are actually buying.

The Google Platinum bundle

If you want LSA management, profile management and reputation management together, the bundle combines all three at one monthly rate and waives the LSA setup fee. It is the same work, priced as a package.

How it works

A clear path from kickoff to reporting

Every engagement follows the same rhythm so you always know what happens next.

  1. 1

    Eligibility

    We confirm your category qualifies and what documents are needed.

  2. 2

    Verify

    Licence, insurance and background checks are submitted and tracked.

  3. 3

    Configure

    Services, areas, hours and budget set to match capacity.

  4. 4

    Manage

    Weekly tuning, lead review and monthly reporting.

Pricing

Straightforward terms, no surprise line items

Management fees only. Google charges you separately for each qualified lead it delivers.

Local Service Ads Management

Local Service Ads ManagementMonthly

$349per month

Plus a one-time $499 setup fee.

$499 one-time setup covers eligibility review and verification support.

Included every term

  • Eligibility and license review
  • Verification and background check support
  • Service area and job type configuration
  • Weekly budget and bid management
  • Lead-charge review assistance where Google supports disputes
  • Monthly reporting

Not included

  • Google lead charges, billed by Google directly to your account

Google Platinum Bundle

Google Platinum BundleMonthly

$599per month

LSA setup is waived in this bundle.

Included every term

  • Everything in Local Service Ads management
  • Everything in Google Business Profile management
  • Everything in Reputation Management
  • Single combined monthly report

Not included

  • Google lead charges, billed by Google directly to your account

Before we start

What we need from you

These are the access items and decisions that keep the launch on schedule.

  • Current trade licences for every service you want to advertise
  • General liability insurance certificate
  • Willingness to complete Google's background check process
  • A phone answered during your advertised hours — LSA leads arrive as calls

Honest scope

This website describes the service. The advertising, listing, telephony and AI platforms involved are operated by their own providers and are configured per account.

FAQ

Questions people ask before signing up

Let's map the fastest path to more booked work.

A 30-minute call: what you sell, where leads come from today, and which two or three moves matter most this quarter.