Paid advertising
Google search campaigns built around intent, not impressions
- Keyword research grounded in your actual services
- Aggressive negative keyword management
- Conversion tracking on calls and forms
- You own the ad account permanently
- Your listing
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What's included
What management covers
- Account structure by service line and intent level
- Keyword research including the long-tail queries competitors ignore
- Ongoing negative keyword work to cut wasted spend
- Responsive search ads with tested headlines and descriptions
- Extensions: call, location, sitelink, callout and structured snippets
- Conversion tracking for calls, form fills and booked appointments
- Geographic targeting tuned to the areas you actually serve
- Bid and budget optimisation on a regular cadence
- Monthly reporting separating spend, clicks, leads and cost per lead
Three separate amounts
A one-time setup fee for building the account, a recurring management fee for running it, and your ad budget paid directly to Google. We suggest starting around $1,000 per month in ad spend for a competitive local service category, but that is your money and your call — it never passes through us.
You own the account
Campaigns are built inside a Google Ads account in your name. If we part ways, the account, its history and its conversion data stay with you. We do not hold accounts hostage as a retention strategy.
How it works
A clear path from kickoff to reporting
Every engagement follows the same rhythm so you always know what happens next.
- 1
Research
Services, margins, service areas and the queries worth buying.
- 2
Build
Account structure, ads, extensions and conversion tracking.
- 3
Launch
Campaigns go live with conservative bids and tight geography.
- 4
Optimise
Negatives, bids and copy tuned on a regular cadence; reported monthly.
Pricing
Straightforward terms, no surprise line items
Management fee plus a one-time setup fee. Your advertising budget is paid to Google separately and is not included.
Google PPC Management — Monthly
$399per month
Plus a one-time $499 setup fee.
$499 one-time setup covers account structure, tracking and first campaign build.
Included every term
- Keyword and search intent research
- Negative keyword management
- Ad copy and extensions
- Conversion tracking and call tracking setup
- Local and radius targeting
- Ongoing bid and budget optimization
- You own the ad account
- Monthly reporting
Not included
- • Google ad spend, paid directly to Google. A $1,000 monthly budget is a common starting point.
Before we start
What we need from you
These are the access items and decisions that keep the launch on schedule.
- A Google Ads account in your business name (we can help create one)
- A landing page or website that matches what the ads promise
- Call tracking, or permission to install it
- A realistic monthly ad budget and the capacity to answer the calls
Honest scope
FAQ
Questions people ask before signing up
Let's map the fastest path to more booked work.
A 30-minute call: what you sell, where leads come from today, and which two or three moves matter most this quarter.