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Furlan Systems

Industry

Contractor marketing built around estimates that close

Roofing, remodeling, concrete and landscaping work has long decision cycles. The contractor who stays in front of the homeowner during that gap wins the job.
  • Local visibility across the areas you actually work
  • Estimate requests captured with project detail
  • Long-cycle follow-up that keeps you in the running
  • Job-site and neighbourhood targeting
Book a strategy callSee pricing
Zone plan — schematic, not a real map
Zone A · competitor clusterZone B · target neighbourhoodZone C · event venue

Zones are planned with a margin; precision varies by device signal and platform.

Illustrative example — not real customer data

The problem

Estimates go quiet, not cold

Homeowners collect three bids and take weeks to decide. Most contractors send a number and never follow up again.

Bids disappear

Without a follow-up sequence, the estimate sits unopened while a competitor calls.

Service areas are vague

If your listings do not match the towns you serve, you miss the searches that matter.

Seasons swing hard

Demand spikes and dips, and advertising rarely adjusts with it.

What we set up

Capture the estimate, then keep the conversation alive

  • Google Business Profile management with accurate service areas
  • Local SEO and directory consistency
  • Estimate request forms capturing project type, scope and timeline
  • Instant acknowledgement by text and email
  • Multi-week follow-up sequences built for long decisions
  • Geo-fenced advertising around neighbourhoods and job sites
  • Review and photo requests after project completion
  • Reporting on estimates requested, sent and won
Sales pipeline — illustrative demo

New

  • Derek WallisFurnace tune-up · $180
  • Sandra KeyeRepipe, 2-bath home · $6,400

Quoted

  • Maria AlvarezWater heater leak · $1,250

Won

  • Ray TolliverSewer camera + clear · $740
Illustrative example — not real customer data

Process

How we start

  1. 1

    Audit

    Visibility by town, current estimate volume and where bids stall.

  2. 2

    Set up

    Listings, capture forms and follow-up sequences configured to your trade.

  3. 3

    Launch

    Campaigns and targeting zones go live with tracking.

  4. 4

    Operate

    Monthly review of estimate volume, close rate and cost per lead.

Services

What businesses like yours usually start with

Geo-fencing

Target neighbourhoods, events and job sites.

Learn more

CRM

Estimate pipeline with long-cycle follow-up.

Learn more

Websites

A project gallery that makes the bid easier to accept.

Learn more

Get started

Tell us about your business

Send a few details and we will come back with what we would fix first, what it costs and what we would leave alone.

  • A short reply from a person, not an autoresponder
  • A review of your current visibility and follow-up
  • A clear first step with pricing before anything starts

We only collect what we need to reply. See our privacy policy.

FAQ

Common questions

Stop losing bids to silence

We will map where your estimates are stalling and what to automate first.

Book a strategy callSend a message